Fever-Tree co-founder Charles Rolls has sold 2.6% of his shares in the company for £82.5m, leaving an 8.6% stake under his name.

Fever-Tree bosses Tim Warrillow and Charles Rolls are set to extend their mixers range, responding to “pent up demand” in the sector.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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